Write Up:

Social Media

Good organizations share information with the people they serve. The best, most trusted organizations engage customers in conversation. MoDOT interacts with its customers through social media networking, websites and applications. MoDOT’s social media accounts continue to attract followers. In the first quarter of 2024, MoDOT gained 31,306 new Facebook followers statewide and 16,600 on X, when compared to the first quarter of 2023.

During the first quarter of 2024, the most popular Facebook post reminded drivers about the upcoming solar eclipse and to not wear solar eclipse glasses while driving. The post reached over 1,303,000 people with more than 74,000 engagements on Facebook alone.

MoDOT is now measuring customer interactions on these social media sites to better track engagements. Engagements are customer interactions with MoDOT's posted content and include likes, shares, retweets, comments and replies. This quarter, MoDOT's Facebook pages across the state had 140,008 total engagements and X pages had 16,832.

MoDOT websites had 2,633,603 sessions during the first quarter of 2024, which is an increase of 845,000 sessions compared to the same period last year. The traveler map website sessions also showed an increase this quarter with 801,000 more views than last year. It's worth noting that winter weather tends to drive traffic up on the sites during this time of the year. 

MoDOT videos on YouTube and social media were viewed 103,346 times in the first quarter of 2024. Additional advertisement video placements were viewed over 40 million times this past quarter.

Website

YouTube

Purpose:

This measure tracks the number of MoDOT customers accessing the department’s social media and website information.

Measurement and Data Collection:

MoDOT gathers information for this measure from a variety of sources, including Google Analytics. Cumulative totals of website traffic and YouTube views are based on the number of visits. Facebook and X data are based on the number of account followers. The target for this measure is updated quarterly and is is established by projecting a 5% improvement over the same quarter in the previous year.

This measure is linked to the Improve Communications strategy included in the Sharpening Our Strategic Vision initiative. To improve performance, MoDOT has identified several strategies, including the Citizen’s Guide to Transportation Funding, the new department website and an enhanced Traveler Information Map.